Tracing Change in China: Culture, Care, and Choice
- gracemu1020
- Jun 14
- 1 min read
Exciting news! The podcast I collaborated with Amy Daroukakis is live now!
Here are the words from Amy:
For this week's Culture Connectors podcast, I sat down with Grace Mou, a sharp, culturally-attuned insight pro with vast experience navigating the ever-evolving Chinese market.
We cover a lot of ground in this one, from the influence of K-pop culture, quality over quantity drivers, to the local brands brewing up China’s coffee revolution.
A few brain dance takeaways:
- Local coffee brands are thriving; it’s about affordable quality. To play, you need to lure with a price.
- Sam’s Club isn’t just surviving in China, it’s winning on value and experience.
"Chinese consumers are returning to rationality."
- The luxury consumer has changed: they’re informed, conscious, and choosing quality over "luxury".
- Pet culture and rising mental health awareness? Two sides of the same societal shift.
"Being healthy is a new luxury in hashtag#China right now."
- Feminism is slowly awakening, and it’s starting to shape how women spend, consume and assert.
= It’s a fascinating look at what’s driving modern hashtag#Chinese consumerism, and why health, well-being and self-expression are at the centre of it all.
Listen in and let us know what resonated most! Episode Link below:
Comments