How can global brands revive the Chinese beer boom?

I was born and raised in Chongqing. Chongqingese has been very proud of two local brands. One is Tianfu Coke 天府可乐 and the other is Chongqing Beer 重庆啤酒. 🍺 The latter is a must when Chonqingnese eat hot pot or enjoy barbecue together. 🍻 I have been very familiar with the local beer culture since my sister worked for Chongqing Beer 🍻 . The slogan "Chonqing Beer, your bona fide friend. 重庆啤酒，知心朋友" is still ringing in my head when I spot a bottle of beer now. 🍺 

Today, I am very honored to write this report for Canvas8 on the Chinese beer market 🍺 🍻 and help international beer brands as well as local brands revive the Chinese beer boom. In this article, we not only delve into the reality, challenges, and dynamics that the beer market is facing but also provide know-how to guide the strategies and execution. 

The report is live now. https://www.canvas8.com/library/reports/2025/01/27/how-can-global-brands-revive-the-chinese-beer-boom

🍺 First, we noticed that amid an unstable economy and general lifestyle downgrade, China’s beer market (the biggest in the world) faces a decrease in sales, which is also driven by the heath-conscious mindset and trends. 

🍺 Under such situations, premiumisation seems a sure way out. But beer brands are taking it to the next level, prioritising “value, experience, and personalisation” for growth. Taking inspiration from Chinese culture and favours which is brimmed with the tea industry is a new spot for further growth. 

🍺 Last, China’s beer industry is turning to e-commerce and social platforms to lure price-conscious drinkers, thanks to convenience, expansion of digital payment, and broadening of virtual distribution channels. 

⭐ Here BIG THANKS to our experts Neil Playfoot, Manman (MengYan) Li, Lisa (Chenyan) ZHENG for their valuable contributions. 

#beermarket#China#consumerbehavior#trends